Carly Julia Sells Stuff
Redesigned and developed small business storefront, increasing client sales 152% in 2 weeks
Carly Julia's product was strong, but her website wasn't telling that story. The existing site undersold the brand at every touchpoint, and slow load times were losing customers before they even browsed.
ROLE
Product Designer & Developer
TOOLS
Shopify Dev, Figma, Google Suite
TEAM
1 Client, Me
DURATION
1 month
OVERVIEW_
Who is Carly Julia?
E-commerce business owner Carly Julia curates a collection of high-end pieces, making the world of luxury accessible to a wider audience. This focus on "luxury affordability" is at the heart of her brand's identity. You can shop at her site here.
Note: The website has since been updated after Oct. 2024 and may not reflect the original design decisions outlined in this article.
CHALLENGE_
The problem with Carly's existing site
Carly's website failed to communicate her "luxury affordability" brand positioning, and poor technical performance was quietly costing her customers. Two core issues were standing in the way of growth.
To address these issues, I implemented a strategic website redesign focused on elevating Carly's brand identity and incorporating SEO strategies.
SOLUTION_
Understanding the client's aesthetic
To establish a strong brand voice, it was crucial to define the overall design tone. Drawing inspiration from leading luxury brands, I aimed to create a sophisticated aesthetic that reflects the brand's core values.
Through collaborative discussions and multiple mood board iterations, we landed on "Luxury Minimalism, Clean, and Professional" as the perfect design language. This approach utilizes a sophisticated monochromatic black and white color scheme, coupled with clean layouts, to elegantly showcase Carly's offerings in a premium light.
Leveraging SEO strategies to enhance user experience
Technical improvements were implemented to significantly reduce loading speed time, ensuring visitors can browse Carly's offerings quickly and efficiently. To further improve user experience, I also reorganized the website's content structure for improved navigation and clarity.
Snapshot before redesign…
After redesigning
TAKEAWAYS_
Post-deployment notes
Leveraging DevOps practices, I optimized the website's performance and implemented SEO best practices. This resulted in a significantly faster load speed, enhancing the user experience and improving the website's overall structure.
Within two weeks of deploying Carly Julia's website, total sales surged 152%, and total orders increased by 21%.
